While the initial lineup got things moving, this second round of announcements shifts Milan Loves Seoul into high gear. Bringing Italian design directly to the core of Seoul Fashion Week starting September 3, the event continues to expand its roster with an eclectic mix of rising boybands, R&B singer-songwriters, fashion figures, and fresh voices in female pop.
Here is who is joining the runway and event schedule.
POW (featuring Yorch)
The boyband under GRID Entertainment marks one of the strongest additions in this new batch. Beyond the group’s collective energy, the spotlight is firmly on Yorch: already an established actor in Thailand and a former member of the high-profile pre-debut project Trainee A, Yorch brings a massive global fanbase alongside a profile that seamlessly bridges acting, K-Pop, and sharp street-fashion credibility.
Go Won
Go Won, a former member of the group LOONA, and then active with Loossemble, joins the event’s guest roster. Recognized for her distinctive vocal tone and a solid following across the global K-Pop scene, she stands out as one of the most prominent idol figures featured in this edition.
Hyuny
A DJ and producer active in Seoul’s clubbing scene, curating formats and events dedicated to electronic and house music. Alongside his work behind the decks, he pursues his own independent discography, featuring tracks such as All Same and RSVP.
Ekyom
A Seoul-based fashion model and digital creator, Ekyom collaborates closely with contemporary apparel labels and lifestyle editorial projects, capturing the capital’s visual trends and streetwear culture.
KIIRAS (Kurumi e Kylie)
For KIIRAS, a newly formed multinational girl group designed for a global audience, two key members will be in attendance: Kurumi, a Japanese dancer, and Kylie, one of the group’s standout vocalists. Their appearance at Milan Loves Seoul marks one of their first official public outings within an international setting focused on fashion and emerging Gen Z visual trends.
With this second wave of names, Milan Loves Seoul reaffirms its role as an intersection between Korean creativity and global reach. And the announcements aren’t over yet: organizers have hinted that a third lineup drop may be on the way, bringing in even more standout figures from across the Asian scene.
Here on Koreami, we will keep following every development step by step, delivering live updates and exclusive interviews straight from Seoul.
