Seoul Beyond the Showcase: How Seoulful On Transforms the City into Community”
A personal story interwoven with the voices of Seoulful On members, exploring the distance between the imagined Seoul and the…
Changing the k‑pop alphabet — Big Ocean and communication as performance | Interview
This piece was written in collaboration with Matilde Baldissara. The link-up was locked in for May 3rd in Munich. Everything…
SHEEN:SEOUL. A Return to the Everyday: Hanbok as a Language for the Present
Interview with SHEEN:SEOUL: how hanbok becomes everyday wear through proportion, materials, and contemporary construction.
EL CAPITXN: to start a new life, the previous one must end | Interview
In his new role as a hybrid DJ performer, EL CAPITXN discusses the transition from behind-the-scenes producer to full-fledged artist…
“Corea Dentro”, the new Italian-language podcast by Hyunwoo Sun. What happens when the world’s most famous Korean teacher becomes a student again?
We interviewed Hyunwoo Sun, the founder of Talk To Me In Korean. The man who has taught Korean to millions…
Career in South Korea: Sectors where Italian talent overcomes bureaucracy – Part 2
Second part of the analysis: strategic sectors (k-beauty, IT, gaming) and the practical roadmap to getting hired in South Korea…
Want to move to Korea for work? Monica Jung, Seoul-based Career Coach, shares strategic advice on how to get hired – Part 1
In this two-part special, we analyze South Korea’s transformation from a technological hermit into a critical employment hub. We are…
Yeaji Lee: The Blood Bamboo and Fashion as ‘Space’ and ‘History’
From shunning fashion to Richemont acclaim: an interview with Yeaji Lee. Discover how her label, It’s Yeah, seamlessly intertwines the…
K-Slang, the 4B Movement and the Quest for a ‘Big Picture’
As we often highlight here on Koreami, the social landscape of contemporary South Korea is frequently described as an accelerated…
Shaping Reality Through Language: The Emotional Survival Lexicon of South Korean Gen Z
“The limits of my language mean the limits of my world.” We explore how K-Slang empowers Korea’s Gen Z to…
SUMMER: “With Little Kitty I feel naked” | Interview
We last left SUMMER amidst the neon glow of Hannam and Itaewon, immersed in that "Seoul city mood" that defines…
Um Jungwoo (ex-BVNDIT): Betting on Independence and the Truth Behind ‘Still Here’ | Interview
BVNDIT disbanded in November 2022. In an industry that churns through talent at light speed, the group's end came as…
