Take independent Italian brands, bring them to Seoul during the most frantic days of the year—Fashion Week—and put them in the same room with web-drama actors, singer-songwriters fresh off survival shows, and DJs from the Itaewon club scene. At its core, that has always been the essence of Milan Loves Seoul: bridging two worlds that look at each other with deep curiosity.
For the September edition (which we covered here), the event plays an away game in the South Korean capital, and the guest lineup is beginning to take shape. This is hardly a random list assembled just to fill seats; rather, it is an accurate reflection of what currently dominates the feeds and playlists of Seoulites.
Here is who you will find across the runways and behind the mics for the upcoming edition, kicking off on September 3rd.
Yoon Jun-won
A former member of THE MAN BLK, he is a familiar face to anyone following K-dramas and web series, having starred in titles like Best Mistake and the BL drama Eccentric Romance. At Milan Loves Seoul, he represents a new generation of Korean actors who move between web dramas, television, film and visual culture.
Park Doha
We watched him make his mark on Mnet’s Boys24, lead Unit Black, and subsequently reinvent himself both with XEED and as a solo artist. Doha belongs to that caliber of idols combining commanding stage presence with immaculate vocal control—an ideal match for audiences drawn to refined, artist-driven K-Pop.
EJel
If you followed the third season of JTBC’s Sing Again, her name is certainly not new to you. She went straight to third place with a sound well outside standard chart formulas: intimate songwriting, acoustic nuances, and a lyrical depth that earned her prestigious accolades long before her television breakthrough.
Another standout discovery from Sing Again 3, HANZ is an indie-pop singer-songwriter known for his emotionally charged sound. Singles such as Falling and Happy Blue have earned a devoted spot in the headphones of listeners drawn to introspective storytelling.
An international model and content creator based in South Korea, she has spent years documenting Seoul’s street style and fashion shifts across her platforms. She embodies the capital’s cosmopolitan side, serving as a natural conduit between Western aesthetics and Asian trends.
To ensure the vibe never gets too stiff between presentations, DJ KAZU SHOWTIME—a resident and regular fixture across the capital’s nightlife scene—will take over the decks to curate the entire soundscape and afterparty soundtrack.
What else is in the works?
Quite a bit! The names revealed so far are merely the opening act. Our direct line to the organizers confirms that another four or five special guests will be announced in the coming days, rounding out a lineup that still holds a few surprises.
We will be covering the event as always: we are preparing a series of exclusive interviews with several of the headliners to dive into their projects, personal style, and the behind-the-scenes dynamics of this creative dialogue between Milan and Seoul.
