If the name from20 (프롬트웬티) is not yet a fixture in your feed, it’s only a matter of time. While the South Korean artist is only beginning to gain notoriety in Europe, he is already a solid figure in the Seoul music scene, embodying the evolution of the modern artist: singer, songwriter, producer, and video director, capable of exercising total control over his brand.
Formerly known as Raehwan, the main vocalist of the K-Pop boy group BIGSTAR left the confines of traditional agencies to become the creative force behind his solo journey. Today, from20 is the co-CEO of the independent label WAY BETTER (managed alongside his artistic partner and chief producer HELLO GLOOM), with the declared ambition of establishing himself as a global R&B star and the next-generation icon.
Social: A Y2K Anthem for Digital Attraction
His latest track, Social, is a decisive and audacious statement in the Pop-R&B landscape, released about five months after his previous hit, Eye Candy. It’s a Pop-R&B cut with clear Y2K undertones, engineered for the dance floor. The production is the result of a winning team-up, entirely orchestrated within the WAY BETTER vision: chief producer HELLO GLOOM and Rico Greene (whose credits include collaborations with artists such as ZEROBASEONE, Haechan of NCT, and EXO) have shaped a sound that nods to nostalgia with fierce contemporary relevance.
The echoes of the glorious American R&B period of the early 2000s are palpable and undeniable; the mind immediately goes to masters like Usher. The sinuous baseline, the synth in the background, and the precise cadence of the beat recall that era dominated by sensual, danceable tracks. from20 proves not only to have perfectly assimilated this sound but also to possess the ideal vocal timbre to reinterpret it in a modern key, honoring the genre with taste.
Social intelligently captures the Zeitgeist, the age where social networks are the connective tissue of relationships. The lyrics explore physical desire with a playful and provocative lyricism, amplified in the MV by the artist’s physicality and charismatic stage presence. The track is an explicit, unfiltered anthem to attraction born in the digital era. Its strength lies in the raw honesty of the narrative, guiding the listener through the modern paradox: an attraction that develops entirely through the screen, yet feels “so real.” from20 quantifies this obsession, transforming a “like” into a concrete, ambitious plan, with a line that summarizes the leap between virtual and real: “Now… I might take a plane to come see you, turning [this dynamic] into something official.”
The Global Strategy of WAY BETTER
The independent label WAY BETTER, under the dynamic leadership of its co-CEOs from20 and HELLO GLOOM, is propelling the artist onto a global stage with a lucid and well-defined strategy. This is not simply touring, but a clear international consolidation plan that combines high-visibility performances with targeted fan-base building.
The expansion agenda for 2025 speaks volumes: last summer saw the success of a five-city European tour, immediately followed by the highly important appearance at the KCON LA 2025 festival, a crucial event to legitimize from20’s R&B brand in North America. This high-visibility phase will culminate this upcoming October, with an eight-city tour across Brazil. The emphasis on South America and Europe—markets more and more receptive to R&B and Pop music—reflects a clever strategic move aimed at building a loyal following outside of the more saturated K-Pop circuits, effectively aligning from20’s Pop-R&B sound with his live performance capabilities.
Without further ado, let’s dive into Social!
Social
[Strofa 1]
Sei nei pixel,
Ma è molto più di ciò che sembra.
Faccio un doppio tocco,
E sento subito quella scarica (Troppo bene).
Social network,
Ora scorro in basso.
Siamo davvero vicini o lontani, dimmi?
È una distanza, ma siamo più vicini stanotte.
[Pre-Ritornello]
Lo chiamano “innaturale”,
Ma le tue vibes mi hanno agganciato come un fuoco, baby.
Sai perché,
Non posso nasconderlo.
Perché sei il mio battito cardiaco,
Proprio attraverso il mio schermo.
So che provi lo stesso con me.
[Ritornello]
Perché devi muovere il corpo in quel modo?
Ti sento gemere, oh, è così osé.
Continua a fare doppio tocco se sei arrapata.
Social, ma sembra così reale.
Perché devi muovere il corpo in quel modo?
Ti sento gemere, oh, è così osé.
Continua a fare doppio tocco se sei arrapata.
Social, ma sembra così reale.
[Strofa 2]
È come sfogliare una rivista,
Quella vibe anni ’90.
Non sono affatto interessato alla via di mezzo, no.
Questa connessione digitale mi sta facendo impazzire.
Ragazza, sono al punto che potrei prendere un aereo
Solo per venirti a trovare,
Questo mio agire si sta trasformando in un’ossessione.
È una distanza, ma siamo più vicini stanotte.
[Pre-Ritornello]
Lo chiamano “innaturale”,
Ma le tue vibes mi hanno agganciato come un fuoco, baby.
Sai perché,
Non posso nasconderlo.
Perché sei il mio battito cardiaco,
Proprio attraverso il mio schermo.
So che provi lo stesso con me.
[Ritornello]
Perché devi muovere il corpo in quel modo?
Ti sento gemere, oh, è così osé.
Continua a fare doppio tocco se sei arrapata.
Social, ma sembra così reale.
Perché devi muovere il corpo in quel modo?
Ti sento gemere, oh, è così osé.
Continua a fare doppio tocco se sei arrapata.
Social, ma sembra così reale.
[Post-Ritornello]
È più di te sul mio schermo.
È più di, ooh, amore digitale.
Il modo in cui lo sento fin sotto la pelle.
Social, ma sembra così reale.
È più di te sul mio schermo.
È più di, ooh, amore digitale.
Il modo in cui lo sento fin sotto la pelle.
Social, ma sembra così reale, sì.
[Outro]
Oh, sì.
Oh, woah, oh, sì.
Oh, woah, oh, ooh, ooh.
Social, ma sembra così reale.
Social
[Verse 1]
In the pixels,
But it’s deeper than it seems.
I double-tap it,
And I feel that sudden rush (So good).
Social network,
Now I swipe it down low.
Are we truly close or far, really?
It’s distant, but we’re closer tonight.
[Pre-Chorus]
They might say “unnatural,”
But your vibe’s got me hooked like a fire, babe.
You know exactly why,
And I can’t even hold it back.
‘Cause you’re my heartbeat,
Right through my whole screen.
I know you feel this way with me.
[Chorus]
Why you gotta twist your body like that?
I hear you moaning, oh, that’s so naughty.
Just keep double-tapping if you’re horny.
Social, but it feels so real.
Why you gotta twist your body like that?
I hear you moaning, oh, that’s so naughty.
Just keep double-tapping if you’re horny.
Social, but it feels so real.
[Verse 2]
It’s like looking at a magazine,
Back in that 90s vibe.
Don’t think I’m keen on the space in between, no.
This digital connection’s driving me insane.
Girl, I’m at the point I might just take a plane
To come and see you,
This behavior is turning into an obsession.
It’s distant, but we’re closer tonight.
[Pre-Chorus]
They might say “unnatural,”
But your vibe’s got me hooked like a fire, babe.
You know exactly why,
And I can’t even hold it back.
‘Cause you’re my heartbeat,
Right through my whole screen.
I know you feel this way with me.
[Chorus]
Why you gotta twist your body like that?
I hear you moaning, oh, that’s so naughty.
Just keep double-tapping if you’re horny.
Social, but it feels so real.
Why you gotta twist your body like that?
I hear you moaning, oh, that’s so naughty.
Just keep double-tapping if you’re horny.
Social, but it feels so real.
[Post-Chorus]
This is more than you on my screen.
This is more than, ooh, digital love.
The way I feel it deep under my skin.
Social, but it feels so real.
This is more than you on my screen.
This is more than, ooh, digital love.
The way I feel it deep under my skin.
Social, but it feels so real, yeah.
[Outro]
Oh, yeah.
Oh, woah, oh, yeah.
Oh, woah, oh, ooh, ooh.
Social, but it feels so real.
Social
[Verse 1]
In the pixels
But it’s more than it seems
I double-tap it
And I feel the rush (So good)
Social network
Now I swipe it low
우린 가까운가 먼 걸까
It’s distant but closer this night
[Pre-Chorus]
They say “unnatural”
But your body’s got me hooked like a fire, babe
You know why
I can’t even lie
‘Cause you’re my heartbeat
Through my whole screen
I know you feel the same with me
[Chorus]
Why do you twist your body?
I hear you moaning, it’s naughty
Keep double-tapping if you’re horny
Social, but it feels so real
Why do you twist your body?
I hear you moaning, it’s naughty
Keep double-tapping if you’re horny
Social, but it feels so real
[Verse 2]
It’s like looking at a magazine
Back in the 90’s
Don’t think I like the way in between, no
This digital love drivin’ me insane
Girl, I’m at the point i might take a plane
To come see you
Turning into an obsession the way I’m acting
It’s distant but closer this night
[Pre-Chorus]
They say “unnatural”
But your body’s got me hooked like a fire, babe
You know why
I can’t even lie
‘Cause you’re my heartbeat
Through my whole screen
I know you feel the same with me
[Chorus]
Why do you twist your body?
I hear you moaning, it’s naughty
Keep double-tapping if you’re horny
Social, but it feels so real
Why do you twist your body?
I hear you moaning, it’s naughty
Keep double-tapping if you’re horny
Social, but it feels so real
[Post-Chorus]
It’s more than you on my screen
It’s more than, ooh, digital love
The way I love under my skin
Social, but it feels so real
It’s more than you on my screen
It’s more than, ooh, digital love
The way I love under my skin
Social, but it feels so real, yeah
[Outro]
Oh, yeah
Oh, woah, oh, yeah
Oh, woah, oh, ooh, ooh
Social, but it feels so real
